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Editorial policy · How we work
How We Test Bookmakers
Every operator in our comparisons is checked against the same six criteria, by the same rules. This page explains exactly what we look at, what we refuse to do, and how we keep pages current — so you can judge our work as carefully as we judge bookmakers.
1. Licence & reputation
We start with legitimacy. Is the operator licensed by a recognised regulator, and can that licence be verified? How long has the brand operated, and how has it handled disputes, payout complaints and regulatory action over time? An operator that cannot show a real licence, or whose terms hide behind vague wording, fails at the first step — no marketing budget changes that.
2. Markets & odds
Next we look at what you can actually bet on: the range of sports, the depth of cricket and football markets, and whether live betting is offered. We also compare prices on the same events across operators, because the built-in margin differs from bookmaker to bookmaker. We describe value in plain language — we do not publish scores or "best odds" claims that would be stale within hours.
3. Payments in and out
A bookmaker is only as good as its withdrawals. We check which deposit and withdrawal routes are offered for each region — such as bKash, Nagad, Rocket, UPI, bank transfer and crypto — what identity verification is required, and whether the same method works for taking money out as for putting it in. Fees, limits and processing times change often, so we describe the setup and tell you what to confirm, rather than printing numbers we cannot stand behind.
4. App & user experience
Most betting happens on a phone, so we test the mobile experience: how fast the app or mobile site loads, how clearly odds and bet slips are presented, and how easy it is to find limits, history and responsible-gambling tools. Confusing design is not a cosmetic issue — it is where accidental bets and missed terms come from.
5. Customer support
We check which support channels exist — live chat, email, phone or messaging — what hours they keep, and whether help is available in the languages local players actually speak. We look at the quality of the help pages too: a bookmaker that explains its own rules clearly is usually easier to deal with when something goes wrong.
6. Terms & fairness
Finally, we read the terms and conditions — especially bonus wagering requirements, withdrawal conditions, inactivity rules and account-closure policies. Promotions are judged on their written terms, not their banners. If a headline offer depends on conditions most players would never meet, we say so, and our bonuses guide shows you how to check any offer yourself.
Our rules
- No paid placement. No operator can pay to appear in our comparisons or guides.
- No paid rankings. We publish no scores, star ratings or "number one" rankings — paid or otherwise.
- No signup links. This site carries no affiliate or signup links, so we earn nothing when you join an operator we describe.
- Re-checked and dated. We revisit our pages regularly, update them when operators change, and date our guides and articles.
- Mistakes get corrected. If we get something wrong, tell us via the contact page and we will fix it.